Armor Tool 4th of July Campaign

Armor Tool was an account that I managed on behalf of the Extima Inc agency. As the end to end (full-funnel) marketing lead I designed and managed campaigns across mediums including:

Email
Webpage SEO
Social Media
Events
and more

Below is a collection of copy, graphics, and videos designed for web, email, and social.

Campaign Objectives: Awareness, Customer Retention, New Customer Acquisition

KPI’s: Open rate, click rates, # of sales, AOV, Bounce rate, session duration, views

Target Audience: Men ages 25 - 65 interested in woodworking, construction, and DIY.

Channels: Email, Web, Social

Outcomes: 20% increase in email open rates, 15% increase in YoY holiday sales, improving search engine rankings by 15%.