Lingoda Get Immersed Campaign

Lingoda is a subscription-based e-learning platform that teaches languages in live classes via video conferencing. It teaches English, German, French, and Spanish, in addition to business English.

For this campaign I was hired to to storyboard, write, film, and edit a 60 second horizontal ad to increase website traffic for the launch of their new language course.

The brand requested that the film focus on a lifestyle theme such as dating or hobbies. Understanding their desire to target young women ages 18-35 I decided to submit an aspirational themed script regarding pursuit of language learning to complete a personal and career goal.

Campaign Objective: Brand Awareness

Target Audience: Women 18-35 interested in aspirational lifestyles and language learning

Channels: Web

My role(s): Creative Director (concept development, script writing, filming, editing)