Atoms New York.
Founder and former CEO, Sidra Qasim reached out to me on LinkedIn to inquire about a social media project for Atoms’ Holiday Sale. To my delight the project expanded into 1/3 social media management, 1/3 creative direction, and 1/3 interim growth marketing.
For this project I conducted a comprehensive brand, marketing, and sales analysis to deliver a coordinated end-to-end Go To Market & Growth plan. I worked closely with the creative, influencer, sales, support, and growth teams and took over lead for email and web-based SEO. I also partnered with the events team to create synergy between socials and events for Atoms’ first pop up shop in Soho. Below are a few of the assets developed for this all-encompassing marketing project.
Influencer Campaigns
Partnering with micro and macro influencers alike we strategically handpicked lifestyle influencers to partner with to tell the story of atoms during the 2022 holiday season.
Atoms Pop Up Shop
A one of a kind activation culminating the spirit and community that makes atoms, atoms.
Using strategic audience segmentation, I developed engagement and retention campaigns for existing and potential customers alike.