DevaCurl Prime Day

DevaCurl’s goal was to increase awareness and traffic to their Amazon store amongst female audiences with curly hair. For this campaign I demonstrated the product on curly hair while curating a spa-like atmosphere for the experience. As the creative director, this campaign was storyboarding, scripted, filmed, and edited by moi.

Channels: Instagram Reels, Instagram Stories.

Campaign Objective: Awareness & Traffic

KPI’s: Reach, Impressions, Views Engagement (likes, saves, replies), CTR

Target Audience: Women 18-40 with curly hairr

Outcomes: Successfully introduced the brand to a broader audience, evidenced by a CTR of 5% and a significant increase new user visitors to the DC storefront.

My role(s): Concept development, scripting, staging, photography, filming, editing, and publishing, and engagement.